What Is the Fashion Cycle?
Fashion refers to a natural cycle that introduces a fashion trend. Initially, it continues to rise in popularity and then declines in popularity. Finally, it gets rejected by the masses. Let’s get a deeper insight into the five stages of the fashion cycle.
In this stage, a new style makes its way into the world of fashion. For example, this introduction may be done during a fashion week. Alternatively, a well-known figure may put on a specific outfit during an event. Sometimes, it is the collective effort of a manufacturer or marketing agency. Also, this type of outfit can be purchased from a few retailers or designers. The price of these outfits is quite high.
This stage is also called the “acceptance stage”. Generally, when something rises in popularity in the world of fashion, it receives the trend label. This is when a lot of trendsetters and leaders try on these outfits. These influencers may be from social media platforms. At this point, the consumer demand for these products continues to rise. And then more retailers lookin slick and online stores make these outfits available for the general public.
At this stage, the popularity of the outfit reaches new Heights. You may find a lot of common people welcoming the trend. The majority of retailers will also welcome this trend. At this point, this popular outfit will be made at a mass level. And there will be a wide range of price tags.
At this stage, the market becomes over-saturated. This is when the intense popularity of this trend starts annoying the customers. And this is the point when the popularity of the outfit continues to decline.
During this stage, the outfit is considered out of fashion or outdated. However, this does not mean that the rejected item cannot get back into the fashion cycle once again. As a matter of fact, the fashion cycle refers to a constant repetition state.
Let’s take an example. The lifestyle of jeans rose in popularity in the 1940s. However, this trend continued to decline and then went up in popularity again in the 1990s.
So, this was an introduction to the fashion trend and the fashion cycle. If you want to get into the fashion industry, we suggest that you keep the fashion cycle in mind. Apart from this, you may want to stay tuned to industry news as well.